The K-pop group TVXQ! released their 23rd single in Japan and is aiming for first place for the fourth time on the Oricon Daily Singles Chart.

Their new single features the title track, "Why did I Start Liking You?" and one other song, "Box in the Ship." The soft ballad, "Why did I Start Liking You?" has been praised for its emotional portrayal of one person's undying love for another.

The music video stars Japanese actress Fujii Mina (20).

TVXQ! dominated the Oricon Daily and Weekly Singles Charts with their 22nd single, "Beautiful You/1000-Year Love Story," released on April 23rd.

TVXQ! will return to Korea for "SM Town Live '08," a large concert including all the singers from the SM Entertainment Agency. The concert will be held August 15th at the Jamsil Olympic Stadium in Seoul.