Hallyu star Song Hye-kyo teams up with Michelle Yeoh from "Crouching Tiger, Hidden Dragon" and "Memories of a Geisha" fame to target the Asian public.

According to the film magazine "Variety," Song recently signed a contract with Stella Entertainment, located near Taiwan, for her work overseas.

Stella Entertainment was established by Yeoh, Terrance Chang (who produced "Mission: Impossible 2" and "Face-Off") and entertainment agent David Tang.

Variety magazine wrote that "Song Hye-gyo became extremely popular [with the Asian public] after co-starring with Rain in the TV drama, 'Full House.' She also starred in 'My Girl and I,' as well as 'Hwangjinyi.' She was also cast in the director Sohn Su-beom's independent film which was also his U.S.A. debut, 'Fetish.'"

Song also signed a new contract with Eden Nine, the Korean agency representing Won Bin. Won Bin and Song both plan on more active participation in the Asian entertainment industry.

Lee Jun-ki, who currently stars in the SBS drama series "Iljimae," has decided to donate the entire bulk of his modeling fee paid by cosmetics brand VOV to children with cancer.

Lee's management agency said Lee was recently chosen as the male model for the Korean cosmetics brand VOV's Fall catalog.

It added it was the actor's heartfelt wish to donate the money he earned from modeling to children suffering from cancer.

Meanwhile, VOV says it signed a one-year contract with Lee, saying he has a fresh and enigmatic look that goes well with the company's trendy image.

The popular drama series 'Iljimae' recently parodied the controversial press conference of singer Na Hoona.

In the June 26th episode, a high-ranking official named Byeon Shik summons his men to the meeting room and storms at them for humiliating him. When his men feign ignorance, the enraged Byeon Shik jumps onto the table, takes off his official robe, pretends to take off his pants and yells, "Do I have to take off my clothes to prove to you just how serious I am?"

Earlier this year in January, Na jumped onto the table during a press conference and tried to remove his pants to prove his innocence surrounding ungrounded rumors.

Producers of the show said they decided to parody the scene as Byeon Shik is a comic character.

The official Japanese fan club website for actor Kang Ji-hwan was recently launched (http://www.kangjihwan.jp, http://www.so-net.ne.jp/kangjihwan).

Kang Ji-hwan's management agency Jambo entertainment said that, with the actor's rising popularity in Japan, it decided to open a Japanese fan club so that the actors can meet his Japanese fans more easily. The agency said the fan club features the latest news on Kang as well as introduces the dramas he has been cast in.

Kang recently starred in "Hong Gil-dong, the Hero" on KBS 2TV as the young and chivalrous Hong Gil-dong. Japanese fans can catch the actor in "90 Days of Romance" and "Gyeongseong Scandal," currently being aired on the Japanese cable channel BS Japan.

The TV drama "Every Night," starring Kim Sun-a and Lee Dong-gun, took over the time slot of the MBC hit production "Lee San" with safe 10% ratings.

According to the ratings research company TNS Media Korea, "Every Night" recorded national ratings of 11.6% for its first episode, which aired on the 23rd.

The ratings were lower than the 14% reached by "Lee San" for its first broadcast last September. However, "Every Night" is up against tough competition.

The same primetime slot is occupied by the SBS TV drama "Le Grand Chef," (16.4%) starring Kim Rae-won, and the KBS 2TV production starring Eric, "Chil-woo, the Mighty" (10.5%). "Every Night" was also at a disadvantage due to a one-week delay of the first episode.

Another ratings research company, AGB Nielson Media Research, found that the TV ratings for "Every Night" were only 10.9% nationwide, while "Le Grand Chef" came in at 15.2% and "Chil-woo, the Mighty" reached 11.1%.

"Every Night" is about Korea's Cultural Heritage, with Kim Sun-a on the task force of Cultural Heritage crime-fighters and Lee Dong-gun playing a flirty art historian.