Hello Super Junior Fans all over the world,

First of all I want to clear my opinion that I want Super Junior (Suju in short) to become a super star not only in Korea but in Asia, and in the world. Because I believe that it is possible with suju's system. Moreover, considering my age, it is very likely that Super Junior would be the last idol in my life. My expectation on Suju is probably as big and ambitious as that of the SM Entertainment.
We have to recognize that there are some fans out there supporting the Rotation system. We also have to respect their different opinion because their arguments have some points. If you say "they are not a Super Junior Fan" I would say "hey, that's a bit harsh." Am I just being too nice? It is also understandable that the SM Entertainment's such view of the rotation system. The SM is not a non-profit cultural business but it is founded based on consumerism. They exist to make profit and it is not a shame for them that they want to make as much profit as they can. In other words, under the SM Entertainment's rules, each individual in Super Junior has trained to become a super star in Asia. Also, concerning the duty of army, period of contract, average life as an idol group and so on, the SM Entertainment has to make even of what they have invested and make more profit. That's why they are targeting the Asian market.

Of course it does not make me comfortable to consider my lovely Super Junior as a product. But this is the reality. Truth hurts. Super Junior is extremely promising and talented group with image and strategy that differentiate them from the entertainers before them. It is almost endless to talk about how economically valuable they are, so I am just going to stop here. I do understand the marketing strategy of Super Junior and its precision surprises me. However my heart does not understand it well as my brain does. I am writing this because I want Super Junior to be the thirteen beautiful people as I have known. No more, no less.

When we look at Super Junior's career since their debut, they have focused in Korean market instead of foreign market to get a concrete and loyal fan base in Korea. Yes, they have shown through the media almost every single day to mesmerize our hearts with their sweet and sexiness. There is a long journey ahead of Super Junior and right now, this moment is significantly crucial for Super Junior that it would constantly affect them in the future. Therefore, now is the one and only chance that we have. I cannot highlight its importance. Before you agree or disagree to the rotation system, you have to think about it thoroughly.

If the Rotation System,

Starting From Super Junior-China Becomes Reality;

Gain and Loss

Seven Short-Term Advantages

1. Customized Super Junior targeting specifically China will be created

2. Have a fan base in China though HanKyung and other new Chinese/foreign members

3. Speed the adaptability and seize-ability of foreign market

4. Increase in demand and supply of every related goods and services

5. Royalty increases

6. Rebirth of Super Junior as an Asia's idol group

7. Able to debut a SM trainee in Super Junior without specific marketing strategy

Seven Long-Term Disadvantages

1. Defame the Super Junior premium due to 14th, 15th, and 30th member

2. Defame of Super Junior's publicity since 2006

3. "Anyone and everyone can be a Super Junior member" syndrome appears

4. Regardless of number of people, members are randomly assigned for a unit because the SM Entertainment has promised them some career opportunities

5. Fans split into before and after the Super Junior we know now

6. The graduation system (group stays but certain member leaves the group) appears due to the termination of contracts, army duties, VISA statues, and other personal limitations and problems. If the 13 members graduate, they would have a good career experience to put on the resume but this impact cannot go further than the original 13 members due to reasons listed above.

7. Between graduation and entrance system, Super Junior would fast become more of an internship opportunity, a "hands-down system" for the promising SM trainees before their real becoming of celebrities

I am sure you can think more reasons than just seven listed above. We are beyond just the Super Junior Fan; we are customers of pop culture. We are not just pushing the number 13 because we are obsessed with the memory and symbolism it has. Thinking in a customer's shoe, thinking Super Junior's 10, 20years later from now, what the SM Entertainment trying to do might bring short-term advantages. However, we have decided that in a long term, it is more of disadvantages and loss for both Super Junior and the fan. That is why we oppose the rotation system and having a 14th member in Super Junior regardless whom it would be.

Also, we have come to the theory that Super Junior is the victim of the SM Entertainment's obstruct business management. Please take a look at the excerpt below. You will understand why Super Junior is facing this situation. Moreover, you will get to know why the current situation is resulted of the SM Entertainment's absurd and obstruct business management skill malformed from its original plan.

According to him (Soo Man Lee; Mr. Lee in short, the man who created Super Junior and many other SM idols), the SM's business extension to China breaks down to three big steps. When the first generation is a Korean star advance into China like H.O.T., and the second generation is consisted of TVXQ and Super Junior, which are planned to target China. Continuously, the third generation star, which would debut soon, is consisted of Chinese people only. The reason the SM will put a new Chinese member in TVXQ and make HanKyung of Super Junior debut alone in China is parts of bridge work for the third generation stars. (Excerpt from Han Wool Woo reporter of SaeGaeIlBo. Published in June 1st, 2006)

As shown above, Mr. Lee claimed that he will take over the Asian market by the Korea's Culture Technology. According to the strategy, Super Junior belongs to the 2nd level and Jan Ri In (Zhang Liyin), who debut recently would be the example of the 3rd level. As we all know two years from now, Mr. Lee did not put a new Chinese member in TVXQ and my sixth sense tells me who that person might be, but I would not drop names here. What we have to look carefully is that Super Junior does not need a 14th or 15th member, especially a Chinese one since we already have Hankyung in Suju. It seems they are trying to put the unwanted Chinese trainee in Super Junior. What a tactless movement.

When you look at the YeonHapIlBo's article in 2006, at Harvard Business School, Mr. Lee mentioned that the third generation is going to be "an all-Chinese group that is sponsored by China, Japan, and Korea." Speaking of that, the SM Entertainment of Korea, Avex of Japan and Chengtian of China established a joint-ventured company called SMAC. The prime and ultimate goal of this company is to debut the 3rd generation stars, the all-Chinese idol group. We all know that the Sm has a lot of Chinese trainees. It is time for us to take a good look at the new company SMAC.

Have you ever seen the SM Entertainment's financial statements for past couple years, you can clearly notice that the company is having some serious financial problem. It is red figured. With some big financial problem in their hands, the SM is now a part of SMAC. All they dream of is have their all-Chinese stars debut in China and sweep all the money out of it but the 3rd generation all-Chinese group has not debut yet. What takes it so long? You need more money? Are you lacking in real life experience in China? It is difficult to take over the Chinese market, isn't it? Because it takes a lot of money from marketing to whatever fee to debut a new group and enter a new market and the SM is going through a financial problem now and the SM's stock graph is hitting the floor. I can only see this situation that the SM is late in their original schedule with the all-Chinese group and putting that Chinese trainee into Super Junior for a market experimental cause. In that way, when the SM's dream group debuts, they will make a maximum profit out of it without any problems. Don't you think this is absurd and obstruct? ^^ Do you think Super Junior is some lab mice? Your greedy eyes can only see what is right in front of you. Your blindness will defame Super Junior's brand image. I and the media are awfully familiar with the SM Entertainment's notorious consumerism for about ten years so please do not deny that you aren't.
There are indeed a lot of things to learn from Mr. Lee's culture management strategy. In fact, it made him to give a speech to the Harvard MBA students. However, if the SM Entertainment goes blind by immediate benefit and takes advantage of Super Junior can injure Suju's premium and defame suju's original image in a long run. In result, it will bring more loss than gain. Super Junior's Asia Tour Concert will begin very soon and I do know that all the profit going to the SM will be spent to train the trainees, especially the Chinese trainees for the third generation super idol whatever. It makes my blood pressure strikes up just to think about the money Super Junior makes from their concert will not be spent on the team or an individual's advance training fee. I can only understand what the SM Entertainment doing an utterly absurd, stubborn, and obstruct business management by using Super Junior as some lab mice into a new market. Super Junior is very much able to make a lot of money in Asia. They will bring the money to you. So can you please keep the Chinese trainees safely until their glorious debut as all-Chinese super duper idol group? I'm sure they don't want to be bundled but desire to have their official debut.