Lee Honey, Miss Korea 2006 and Miss Universe third runner-up 2007, poses for Hilfiger Denim, Tommy Hilfiger’s premium jeans brand, in the September edition of InStyle magazine. A spokesperson for the clothing brand said the company selected the Korean beauty since it believes that Lee’s cheerful and healthy look plus a positive, self-confident and intelligent image fit the message it wants to convey. During the shoot, Lee is said to have won the admiration of the crew.