To make the hot summer months even hotter, Jeon Ji-hyun and Lee Hyo-lee are engaged in a battle over the title of Korea’s sexiest woman, pitted against each other to hype satellite DMB phones in a commercial.

The two stars’ initials have been used to christen the two Samsung Anycall phones Slim&J and Slim&H. They each have their own color. Lee is sexy in a provocative way, but can also be cute and unaffected. Jeon Ji-hyun manages to be sexy at the same time as radiating a certain purity and innocence.

Both Lee's and Jeon's TV spots begin in bed, where the two seduce a man. Jeon maintains her cool without flinching, while Lee projects passion. The ad was shot in the heart of San Francisco on Union St., but the two's appearance is known to have caused a nightmare of a traffic jam. Cheil Communications that put together the commercials said, "People slowing down to check out the excellent style of the two models, led to an untimely traffic backup." The twin spots took to the airwaves on Tuesday.

englishnews@chosun.com

Source: